J.D. Power Ranks Jaguar the Best Luxury Brand of 2015
If you have ever gotten behind the wheel of a brand new Jaguar, you probably aren’t surprised to find out that the brand just took home one of the highest awards in the auto business: Best Luxury Brand of 2015 from J.D. Power and Associates. In order to determine which brands are the best, the team at J.D. Power surveyed over 70,000 vehicle owners about their overall satisfaction with their automobiles in five key areas, referred to as the 5 P’s by J.D. Power and Associates: Price, People, Process, Presentation, and Product.
What Sets Jaguar Apart?
The J.D. Power study covered service categories including service initiation, service facilities, service advisors, service quality, and vehicle pick-up, scoring each category on a 1,000 point scale. Jaguar’s industry-leading score was 877 out of a possible 1,000. This is a significant leap for the Jaguar brand, which was ranked in 6th place in last year’s survey among luxury car brands.
Joe Eberhardt, Jaguar Land Rover North America’s President and CEO, responded to the accolade, saying “The Jaguar brand has undergone a tremendous transformation over the last few years with new models like the F-TYPE, increased focus on customer care, and tremendous investment from our retailers in their facilities and processes.”
This isn’t the first time Jaguar has been recognized by the customer service experts; in 2014, the brand was named a J.D. Power Customer Champion, an honor that is only bestowed on 50 companies in the United States.
With all of the advances Jaguar has planned over the next few years, including the 2017 Jaguar XE sport sedan, we are excited to see the automaker start topping all of the driver satisfaction lists, and we are eager to keep doing our part as the Jaguar dealer for Great Neck drivers.
Test Drive a Jaguar Today
We want to show you what true customer service is like, and once you visit Jaguar of Great Neck, we think you’ll see why J.D. Power and Associates recognized the Jaguar brand as the best luxury brand in 2015 when it comes to keeping driver happy. Contact us today to schedule a test drive of a new Jaguar.